Current:Home > FinanceSen. Schumer asks FDA to look into PRIME, Logan Paul's high-caffeine energy drink-DB Wealth Institute B2 Expert Reviews
Sen. Schumer asks FDA to look into PRIME, Logan Paul's high-caffeine energy drink
View Date:2025-01-09 22:06:32
Sen. Charles Schumer called on the Food and Drug Administration to investigate PRIME, a beverage brand founded by the YouTube stars Logan Paul and KSI, and to warn parents about the drink and the high amount of caffeine it contains.
The brand has become very popular among teens and pre-teens, despite a label noting the drink is "not recommended for children under 18." A 12-oz. can of PRIME Energy contains 200 milligrams of caffeine, which is equivalent to about half a dozen Coke cans or nearly two Red Bulls.
"Who is the main target of PRIME? It's kids under 18," Schumer said Sunday.
In addition to PRIME Energy, the company also sells PRIME Hydration, which does not contain caffeine, according to PRIME's website.
The Democratic lawmaker from New York said the company uses social media and advertisers to target children.
"Kids see it on their phones as they scroll, and then they actually have a need for it." Schumer said. "And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame."
Over-consumption of caffeine can cause insomnia, jitters, anxiousness, a fast heart rate, upset stomach, nausea, headache and a feeling of unhappiness, according to the FDA. The administration says healthy adults can consume around 400 milligrams of caffeine a day without experiencing harmful effects, negative effects, but it has no set amount for children.
The American Academy of Pediatrics says there is "no proven safe dose of caffeine for children," and that children under 12 should try not to consume caffeine. The group also advises against children and teens consuming any energy drinks and says children ages 12-18 should not have more than 100 mg of caffeine a day.
Some U.S. schools have already banned PRIME. KSI responded to one ban last year on Twitter, writing, "To counter this blatant wrongdoing, we'll be sending a truckload of Prime to this school and many other schools."
In a statement, a PRIME representative told CBS News, "As a brand, our top priority is consumer safety, so we welcome discussions with the FDA or any other organization regarding suggested industry changes they feel are necessary in order to protect consumers."
The representative said PRIME Energy "contains a comparable amount of caffeine to other top selling energy drinks, all falling within the legal limit of the countries it's sold in. It complied with all FDA guidelines before hitting the market and states clearly on packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18."
Aliza Chasan is a digital producer at 60 Minutes and CBS News.
TwitterveryGood! (8)
Related
- It's Red Cup Day at Starbucks: Here's how to get your holiday cup and cash in on deals
- 13-year-old Chinese skateboarder wins gold at the Asian Games and now eyes the Paris Olympics
- Trump heads to Michigan to compete with Biden for union votes while his GOP challengers debate
- In 'Cassandro,' a gay lucha finds himself, and international fame
- Gigi Hadid and Bradley Cooper Prove They're Going Strong With Twinning Looks on NYC Date
- Donald Trump and his company repeatedly violated fraud law, New York judge rules
- Massachusetts man stabs five officers after crashing into home following chase, police say
- Travis Kelce breaks silence on Taylor Swift appearance at Chiefs game
- Real Housewives of New York City Star’s Pregnancy Reveal Is Not Who We Expected
- China accuses Taiwan’s government of using economic and trade issues to seek independence
Ranking
- Keke Palmer Says Ryan Murphy “Ripped” Into Her Over Scream Queens Schedule
- Can AirPods connect to Android? How to pair the headphones with non-apple devices.
- Britain approves new North Sea oil drilling, delighting the industry but angering critics
- The movement to end hunger is underway. We support families battling food insecurity.
- John Krasinski is People's Sexiest Man Alive. What that says about us.
- Chris Kaba shooting case drives London police to consider army backup as officers hand in gun licenses
- Donatella Versace calls out Italy's anti-LGBTQ legislation: 'We must all fight for freedom'
- Jennifer Aniston's Guide to a Healthy Lifestyle Includes This Challenging Yet Important Step
Recommendation
-
Wall Street makes wagers on the likely winners and losers in a second Trump term
-
Brooks Robinson Appreciation: In Maryland in the 1960s, nobody was like No. 5
-
A look at other Americans who have entered North Korea over the years
-
Remains found of Colorado woman Suzanne Morphew, who went missing on Mother’s Day 2020
-
Satire publication The Onion buys Alex Jones’ Infowars at auction with help from Sandy Hook families
-
'Dancing With the Stars' dives into Scandoval with Ariana Madix: 'Scandal does not define me'
-
Egyptian rights group says 73 supporters of a presidential challenger have been arrested
-
Travis Kelce shouts out Taylor Swift on his podcast for 'seeing me rock the stage'